Donkey

Donkey was originally an R&D prototype to explore the possibilities tourism, and of out of home advertising, and she went all over Europe, showing how AR 3D characters can connect customers to new places, and new experiences. Then we decided to draft her into another important service – she became the face of our campaign to raise awareness about homelessness. Combining our cutting edge immersive technology with story, we created an augmented reality Christmas card. Working with 8th Wall, we created a WebAR experience which also raises awareness of homelessness. We worked with a local charity Coffee4Craig, who provide hot meals for people sleeping rough. If you print off the pictures on the card, Donkey appears, in your home, or wherever you happen to be, and tells you her tale of being homeless, without a stable in winter. We use AR images and overlaid videos which to make images, characters and sound come out of the card.

augmented reality xmas card
augmented reality xmas card
AR animation

Behind the Scene