We’ve done R&D into immersive storytelling techniques using VR (Oculus), AR (Hololens) and AR (on personal devices). Our research shows that the most financially scalable of these, and most popular with audiences, is AR on personal devices. AR entertainment will expand rapidly in the next few years, especially when AR glasses become functional and ubiquitous. …
We’re delighted to be working with a new, really inspiring company – Smart Green Shipping, to find new ways to promote the fantastic ambition and vision they have – to transform International Shipping into a renewable energy phenomenon. From an environmental point of view, Shipping isn’t very sexy at the moment, it’s all polluting tankers …
Sometimes starting a new business feels a lot like drowning. You thought you were a strong swimmer, you’d done the research about the tidal currents, you’ve bought your swimwear and goggles, chosen the best place to set off. You thought – yes, I can swim that distance. So you dived in. And then at some …
Business Insider Discussion: Waving or Drowning? Read More »
We’re delighted to be one of the few companies to be taken on by the European Space Agency in their 2020 cohort of the ESA BIC programme. Sadly, we won’t be going into outer space any time soon, so we can’t play Buzz Aldrin just yet, but we will be testing out ESA …
Blog written for Creative England: Have you ever looked up into the sky, and seen a flock of brightly-coloured paragliders, surfing invisible currents, and thought – who worked out how to jump off a cliff holding onto an oversized silk scarf….? How did people learn to paraglide without killing themselves? Well, clearly it was a …
Paragliding into the Future – mentoring in the immersive industry Read More »
Whilst football has been on hold, some football clubs haven’t forgotten them. And they are reaching out to us to find solutions, using AR and story and our creative avatars, to find new ways to make football an exciting way to share experiences, even when you have to keep your social distance. We’re delighted to …
Football during Coronavirus – how we’re reaching out to fans… Read More »
Lockdown doesn’t have to feel like being trapped. Your home could be the portal to new worlds of wonder. … Being in lockdown, it’s making us all creative – or maybe making us go stir crazy. Kids especially are beginning to face cabin fever. So we’ve been working on a little something to alleviate the …
If you’d like to talk about how immersive storytelling could transform what you do, get in touch..
